Organizational Communication Research Paper Example | Topics and Well Written Essays - 1500 words

Organizational Communication - Research Paper ExampleEffective drawing cardship and novel and innovative organizational discourse strategies aimed at integrating the efficiencies of a talented workforce with strong leadership are the only means available at the disposal of organizations today, to sustain their emulous positioning and market domination (Burke and Cooper 5 Driskill and Brenton 936). At Ogilvy & Mathers (O & M) special efforts are made by the leaders and managers to translate the corporate challenges encountered by them into conquest stories by encouraging a system of smooth uninterrupted communication and building an environment that honors and elevates the status of employees to that of highly competent and motivated individuals. Introduction Ogilvy and Mather is a reputed international advertizing trustworthy headquartered in Manhattan, U.S.A founded in the year 1948 by David Ogilvy and spread in over 169 cities. Over the past 60 years the firm has managed to bu ild a strong brand name and encouraged an impressive corporate culture that has helped build some of the closely recognizable brands in the manhood namely American Express, Ford, Shell, Barbie, Sears, Dove, IBM, and Kodak among others (O & M). The overwhelming success achieved by the firm stems from its persistence and relentless pursuit of excellence which it managed to achieve by developing and implementing innovative body of work practices and strong leadership. Some such leadership and organizational communication strategies adopted and applied by O & M over the years that helped the brand in achieving unprecedented success, are discussed in the following sections. Leadership at O & M According to Wrench (182) coaching scheme of leadership is one of the most significant strategies adopted by modern leaders which entails the use of one-on-one interactions by the leaders as a means of communicating with their followers and subordinates in a bid to enhance their performance. Th is strategy was successfully applied by David Ogilvy - the founder of O & M one of the most renowned international advertising firms. Ogilvys leadership entailed an innovative coaching style which included long and deep conversations with the employees which were not limited to the problems and issues faced by them within the organization but across-the-board beyond the boardroom into their personal space, where the employees were encouraged to discuss their personal beliefs, dreams, goals well as career related hopes (Wrench 183). Coaching style of leadership This style of leadership was first introduced by Paul Hersey and Ken Blanchard in the late 1960s (Poole 104) and later popularized by Daniel Goleman (Cherniss and Goleman, 43). Wright (237) defines coaching leadership as leadership that delegates responsibility for elements of the organizations strategy. One of the key traits of a leader as a coach is the ability to listen to their employees via a one-to-one communication met hod and establish reverberance and mutual trust. Good leaders according to this leadership style are those that excel in the art of listening and guiding their employees to identify their strengths and weaknesses and contribute towards their productivity and performance by helping them to identify the resources required to enhance their outcome as well as ways to find the same (Wright 237). Ogilvy & Mather has always endorsed the leader as a coach brand of leadership whereby the leaders are encouraged to