PR Advertising or Social Media Campaign Dissertation

PR Advertising or Social Media Campaign - Dissertation ExampleCompanies have now begun to realize the stainless scope and outreach of social media and the Internet in general as a super effective communication platform. Thus using the various social media platforms to dip their social media campaigns has become integral for them since it enables the organizations to leverage their marketing practices in the most cost-effective way possible. The effective use of social media to market the products or serve could prove to be highly profitable resulting in the delivery of measurable business results. However, if not executed effectively, it may lead to disastrous results. Starbucks is a mooring in point. This report PR Advertising or Social Media Campaign aims to discuss the recently launched and highly controversial social media campaign Race unneurotic, launched by Starbucks. The Starbucks Race Together Campaign Critical AnalysisStarbucks, the Seattle based multinational coffee giant launched one of its most ambitious social media campaigns, Race Together in association with USA Today, on March 18, 2015. The key aim of this campaign was to get its customers and the world around them, talking about a highly sensitive issue in American history Race. The company took out full-page newspaper advertisements and encouraged vindicated discussions about race on open forums (USA Today, 2015).